Year: 2022
Client: Educational (Bachelor thesis)
Tags: Identity, Motion, 3D
Award: Flanders DC's 25 best graduation projects of 2022
In recent years, smartphone addiction has become a rapidly growing problematic phenomenon. Our youth is most vulnerable to this innocent-looking fixation, yet most solutions available are too high-threshold and inaccessible for the demographic. Snap Out, a month-long challenge, responds to this problem by challenging teenagers to work on their screentime one day at a time. Each day corresponds to a separate challenge.
The campaign stimulates behavioral change by emphasizing collective effort and motivation, aligning with their current lifestyle. A flexible visual system, consisting of a modular logo and a variable type family contributes to a dynamic and ever-changing visual identity. Adapting to different dimensions, the branding is as coming-of-age as its target audience. Combined with a vivid attention-grabbing color palette and accompanying 3D animations for the challenges, the initiative hits all the right spots.