Snap Out
Social media campaign
2022
Visual identity
3D
Snap Out is a youth-focused awareness campaign developed to address smartphone dependency among teenagers; a group especially vulnerable to habitual screen use, yet often underserved by existing solutions. Developed using a design thinking approach, the campaign emerged from a series of interviews, user insights, and field research, identifying accessibility and relatability as key barriers to change.
Structured as a month-long challenge, the campaign invites teenagers to confront their screen habits one day at a time; each day marked by a specific prompt or task. The format is deliberately incremental, shifting the focus from restriction to rhythm, and reframing digital disengagement as something social, playful, and collectively motivated.
Visually, the system mirrors this mindset. A modular logo and a variable type family form the foundation of a flexible identity that adapts across dimensions, from merchandising to online content. Bold colors and 3D animations introduce energy without overcomplicating the message, allowing the visuals to move fluidly with the pace and personality of the target audience. Rather than instruct or moralize, Snap Out creates space for self-awareness through design — offering a toolkit that grows with its users, adapts to the habits it aims to reshape, and reflects the voices of the teens it was built for.
Structured as a month-long challenge, the campaign invites teenagers to confront their screen habits one day at a time; each day marked by a specific prompt or task. The format is deliberately incremental, shifting the focus from restriction to rhythm, and reframing digital disengagement as something social, playful, and collectively motivated.
Visually, the system mirrors this mindset. A modular logo and a variable type family form the foundation of a flexible identity that adapts across dimensions, from merchandising to online content. Bold colors and 3D animations introduce energy without overcomplicating the message, allowing the visuals to move fluidly with the pace and personality of the target audience. Rather than instruct or moralize, Snap Out creates space for self-awareness through design — offering a toolkit that grows with its users, adapts to the habits it aims to reshape, and reflects the voices of the teens it was built for.