Year: 2022
Client: Ampere Club
Tags: Identity, Motion, Print
Press: Enfnts Terribles, The Stable Australia, Media Marketing, Pub
After 22 months of closing its doors, as a result of COVID-19, nightclub Ampere celebrated its long-awaited opening weekend with an exclusive sneaker launch. 22 pairs of Reebok Club C's were carefully altered to encapsulate the satirical dichotomy between misery and longing. The sticky soles, burn marks, scuff marks and yellow laces show just how lucky we are to be able to party again.
Our love for 80's rave culture paved the way for the logo and digital campaign. We paid homage to that era by sticking to the typography and its outlawed stretching that's reminiscent of that time. Resembling the same cheap techniques used to mass-produce flyers and pamphlets back then, ink stamped treatments were utilized to honor the illegal eurorave culture. Realized during my internship at Mutant™.