Letters To Lovers, the debut EP by Antwerp-based singer-songwriter Jessica Bouhez, unfolds as a sequence of addressed sentiments; each track a letter sent, withheld, or rewritten in hindsight. The visual identity mirrors this form, extending the album’s emotional architecture into a tactile and coherent rollout across print, digital, and physical formats.
Built on a deliberately analog vocabulary, the campaign draws from handwritten fragments, scanned envelopes, and sketchbook debris. These elements are not illustrations of the music, but artifacts of its making — carried through every output, from posters and streaming content to packaging and socials.
Rather than smoothing the material into something polished, the design holds space for the unresolved. Handwriting remains uncorrected, textures uncleaned, edges left as found. The result is not nostalgic, but grounded — a system that lets the imperfections surface without framing them as style.
Letters To Lovers presents less as a campaign and more as an environment: consistent, restrained, and intimately bound to the music it surrounds.