Year: 2024
Client: Altered Records
Tags: Artistic Direction, Motion, Print
Antwerp-based singer-songwriter Jessica Bouhez's debut EP Letters To Lovers embodies exactly what its title suggests: a compilation of heartfelt messages addressed to those she loves/loved, immortalized and conveyed through an intense auditory experience. The complete album treatment, including promotional posters, social media content, streaming content, and physical units, remains faithful to Jessica's artistic approach.
Staying true to the album's development, all aspects of the rollout adopt an analog approach. Handwritten letters, scanned envelopes, and digitalized sketch book pages visualize the intimate connection to each track and its secret recipient. This limited selection of assets is consistently woven throughout all media expressions, building a coherent and instantly identifiable universe that stays true to itself; a grounded and primal expression of the thoughts and words captured in Jessica's diary for years.