Year: 2019
Client: 32WorldWide
Tags: Apparel
For 32WorldWide, a Belgium-based music label and management agency, I was asked for a proposal for a merchandising capsule collection. Using the pre-existing merchandise and identity in use at the time, a capsule collection was created solely with the fans in mind. The graphic elements, taken and processed directly from audio mastering software lent themselves to communicating a dynamic, raw, and up-close connection to the music they produce.
A branding system containing e.g. a logo fleet and ternary color palette can be used to communicate the core value of the label in new ways time after time. Love for banging music. And in case you didn't know already, it's loud.